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Coloring the Ideal Business Transformation Solution

Premium Content

Crayola, a Hallmark-owned company with headquarters in Easton, Pennsylvania, realized in 2004 that it needed to replace its aging legacy software systems. Its strategy was to implement an enterprise system that would be the single source of their manufacturing, inventor... More »

Using Myers-Briggs Personality Type to Create a Culture Adapted to the New Century

Premium Content

Underlying its core mission is a belief in the best of human nature, including people's ability to accomplish great things and find deep meaning in relationships. This belief has always shaped Hallmark's policies, which place people - both within and outside the organiz... More »

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