In early 2006, IBM senior executives made a commitment to hire additional sales professionals around the world to fuel company growth. The company's sales learning team was charged with redesigning the Global Sales School (GSS) - the foundational sales training program ... More »

Learning & Development , Learning Technologies , Sales Enablement

Business Impact , Curriculum Alignment , Designing Learning , Human Performance Improvement , Measuring and Evaluating , Selling Skills

ASTD research shows that U.S. businesses spend approximately $15 billion per year on sales training. Further research reveals that although companies spend an average of $2,000 per year on training for each salesperson, those same salespeople find the training ineffecti... More »

Learning & Development , Sales Enablement

Business Impact , Competencies , Curriculum Alignment , Selling Skills