Branded for Success

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Terri Horton

The concept of building a personal brand and executing a marketing strategy to promote it to a specific audience is a foreign concept for many outside of the world of marketing. Branding and marketing oneself in the same way as global brands like Nike, IKEA, Apple, or G... More »

Shifting Away From an Employer’s Market

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Alexandra Bradley

Since the economy went south, the workforce has become an employer's market. With jobs still scarce, businesses do not have to worry as much that employees will look elsewhere if they are not happy. As a result, employers have created an environment in which employees d... More »

Invest in Your Best

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Herb Greenberg

2009 is one year that none of us will ever forget. We all had to shrink to squeeze through the eye of the storm, and we had to learn how to compete in a completely new game. Our competitors, we found, are no longer in our neighborhoods or on the other side of town. They... More »