Branded for Success

Premium Content
Terri Horton

The concept of building a personal brand and executing a marketing strategy to promote it to a specific audience is a foreign concept for many outside of the world of marketing. Branding and marketing oneself in the same way as global brands like Nike, IKEA, Apple, or G... More »

Cultivating Top Talent at Mercer

Premium Content
Deb Wheelock

As a global provider of consulting, outsourcing, and investment services, including human capital and talent optimization, Mercer understands the value of talent management. Our clients rely on our intellectual capital - our expertise, advice, and solutions - and as suc... More »

Shifting Away From an Employer’s Market

Premium Content
Alexandra Bradley

Since the economy went south, the workforce has become an employer's market. With jobs still scarce, businesses do not have to worry as much that employees will look elsewhere if they are not happy. As a result, employers have created an environment in which employees d... More »