November 20, 2010 - by Paula Ketter
This book explains how to protect a good idea and win support for it. The authors welcome naysayers, nitpickers, and handwringers into the room during the discussion, because they show you in this book how to respond to the unfair attacks to find success. Readers learn ... More »
March 19, 2010 - by Paula Ketter
Reviewed by Paula KetterChip Heath and Dan Heath, the bestselling authors of Made to Stick, tackled the issue of change in their new book, Switch: How to Change Things When Change is Hard. This is a subject that many authors and subject matter experts have tried to expl... More »
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