When Marketing Merges With Learning, Customers Profit

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Judy Albers

It rings true in every industry and every company. People are overwhelmed by information but starved for time. Boston-based State Street Global Advisors envisioned a learning model where its customers could easily access the exact information they need, when they need i... More »

Selling in a Down Economy

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Neil Rackham

During the big recession of the 1980s, McKinsey - the management consulting company I was working for - gave some great advice to their clients: pare back almost every corporate function except sales and marketing. General business opinion was on their side; Thomas Wats... More »