August 19, 2011
The concept of building a personal brand and executing a marketing strategy to promote it to a specific audience is a foreign concept for many outside of the world of marketing. Branding and marketing oneself in the same way as global brands like Nike, IKEA, Apple, or G...
August 14, 2011
Louis Carter, Patrick Carmichael
In today's uncertain economic climate, the ability to identify effective and actionable solutions to business challenges is more crucial than ever to the strategic management process. When there are substantial problems to be solved, best practice benchmarking providers...
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