Coloring the Ideal Business Transformation Solution

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Frank Slezak

Crayola, a Hallmark-owned company with headquarters in Easton, Pennsylvania, realized in 2004 that it needed to replace its aging legacy software systems. Its strategy was to implement an enterprise system that would be the single source of their manufacturing, inventor... More »

Superior Customer Service Boosts Market Performance

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Aparna Nancherla

Great customer service is an ideal that is so frequently bandied about in companies that it should go without saying, right? The truth is that the time and energy that companies invest in this area is often what separates the high performers from the low performers. Sev... More »

Inside the Training Courtroom

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Michael Cohen

In Training on Trial by James and Wendy Kirkpatrick, the reader is presented with the idea of viewing his training endeavors as though they were part of a legal case. Throughout the book, the Kirkpatricks use the legal trial metaphor to explain how learning professional... More »

Making the Shift: 5 Steps to Becoming a Sales Performance Improvement Specialist

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ASTD Staff

"What have you done for me lately?" That question is running through the minds of the sales executives, sales managers, and sellers you work with on a daily basis. If you're a sales trainer who answers this question with the number of programs you facilitated or the res... More »