August 19, 2011
The concept of building a personal brand and executing a marketing strategy to promote it to a specific audience is a foreign concept for many outside of the world of marketing. Branding and marketing oneself in the same way as global brands like Nike, IKEA, Apple, or G...
July 15, 2010
Herb Greenberg, Patrick Sweeney
2009 is one year that none of us will ever forget. We all had to shrink to squeeze through the eye of the storm, and we had to learn how to compete in a completely new game. Our competitors, we found, are no longer in our neighborhoods or on the other side of town. They...
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