ROI: The Report of My Death Is an Exaggeration

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John Mattox

What do Mark Twain, Ernest Hemingway, and return-on-investment (ROI) have in common? All have been reported dead, prematurely. Twain was quite resilient, and reporting was so inaccurate in the 19th century that he was reported deceased twice! Almost a century later, rep... More »

Moving From Evidence to Proof: New Directions for the Way We Think About Metrics

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Jack J. Phillips

A group of client relationship managers participate in a formal learning program to implement new selling skills. Six months after the program, sales improve, and the learning team presents the results to the vice president of sales. The senior executive responds, "An i... More »