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Premeditated Selling

Kevin Jones, Steve Gielda

Authors

For more than 15 years, Kevin has been designing and delivering training solutions that impact people’s lives. Kevin’s goal is to create a learning environment where participants can thrive and where lessons learned can be translated to the field. Kevin has worked in finance, sales, and sales training. It was in sales training that Kevin found his true passion—developing people. 

Kevin received a B.A. in Business from North Carolina State University, and an M.B.A. from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Kevin uses his academic exposure and real-world experience to develop training solutions that drive business results. Kevin’s work has enabled him to influence hundreds of companies in more than 30 countries worldwide.


For more than 20 years, Steve has been helping companies throughout the world improve their sales performance and meet their business goals. Steve is a salesperson to the core—he loves working with clients, understanding their needs, and helping them improve their business outcomes. 
 
Steve started his career at Lanier Worldwide, pounding the pavement and knocking on doors. His success as a salesperson and his desire to take on leadership roles allowed Steve to move into the positions of District Manager and Region Sales Director. Steve’s success comes from his persistence and willingness to forge strong client relationships. He understands the importance of building smart sales strategies that are linked to driving his clients’ business goals. Steve began his career in sales training in 1997 when he joined Huthwaite, Inc. Steve later established his own practice as partner with the Advantage Performance Group, an affiliate of Sales Momentum. In 2010, Steve and Kevin joined together to form Ignite Selling, Inc.


This book is easy to read and provides actionable tools for anyone in complex sales. The multiple case studies bring their concepts and advice to life. This book will be required reading in our advanced sales training program.

Leo J. Tilley
Director, Global Performance & Learning
Kimberly-Clark Health Care



There are plenty of books on sales strategy but very few that are as useful as this one. I greatly respect Steve and Kevin’s contribution.

Neil Rackham Executive Professor of Professional Selling
University of Cincinnati
Author of the classic SPIN Selling


Getting strategy right matters. Premeditated Selling provides a practical how-to approach for mastering that challenge. A must-read for account executives and sales managers.

Richard Ruff, PhD 
Managing Partner
Sales Horizons



I think I have read nearly every book written on selling strategically and opportunity planning, but Premeditated Selling contains an opportunity planning process that my sales team can actually implement. 

Robert Di Silvio 
Senior Vice President and President 
Lumenis Americas