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The New Social Learning

By  Tony Bingham, Marcia Conner

The New Social Learning

A Guide to Transforming Organizations Through Social Media

Most business books about social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another and social media enables this to happen, unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to help you leverage these powerful new technologies.

Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a diverse group of organizations—including Deloitte, IBM, TELUS, and others—Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.

Social media technologies—everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more—enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.

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Authors

Tony Bingham
Tony Bingham is president and CEO of the Association for Talent Development (ATD), formerly ASTD.
Marcia Conner
Marcia Conner, a Partner at Altimeter Group, creates strategies for collaborative culture, social business, and workplace learning with enterprise leaders and technology providers who serve them. She's a Fellow at the Darden School of Business, founder of the Twitter chat #lrnchat, and writes the Fast Company
column "Learn at All Levels." A 20-year veteran of the enterprise market, Marcia was information futurist and vice president of education services for PeopleSoft and senior manager of worldwide training at Microsoft. She is the author of Learn More Now and coauthor of Creating a Learning Culture: Strategy, Practice & Technology.

Reviews

Finally, here is a book that extends the use of social media to the complex world of training and development. Bingham and Conner leverage their combined knowledge of organizations large and small to provide concrete strategies that will help your employees learn with greater speed and ease.
Alexandra Levit
Author, New Job, New You: A Guide to Reinventing Yourself in a Bright New Career
As business leaders, we've been buzzing about the benefits of social media: keep up with the rapid rate of change, knowledge sharing, speed of innovation, informal learning, and employee engagement to name a few. We already know why we want social media. Conner and Bingham have finally told us how. They link clear business challenges to social media concepts without fixating on a particular tool. In a sea of social learning theory, this book provides business application for business results.
Anthony Loyd
Global Head, Learning & Development
Diversey, Inc.
Leaders making the greatest impact these days are open, relationship-oriented, and support a culture of sharing while also maintaining command. This book provides an invaluable roadmap for how learning and social technology can accelerate that transformation.
Charlene Li
Author, Open Leadership: How Social Technology Can Transform the Way You Lead
Co-author, Groundswell
Campfires and coffee machines have always embodied a secret sauce for informal learning and cultural richness, and social media has magnified that potential exponentially. Bingham and Conner have written a smart, useful guide for understanding both the possibilities and the pitfalls of this new and increasingly significant part of our world. Distinct from all the pop-culture commentary about the likes of Twitter and Facebook, this is a refreshingly sophisticated and studied analysis of what's really valuable in this arena and how to make the best use of it. A great handbook for our times.
David Allen
Author, Getting Things Done and Making It All Work
Learners are increasingly turning to social networking to share expertise and enhance the learning process. Tony Bingham and Marcia Conner provide a brilliant perspective on how organizations can design and harness the power of social learning.
Elliott Masie
Chair
The Learning CONSORTIUM
This book shows how social media turns learning moments into an ongoing conversation where people can learn nonstop.
Garry Ridge
President & CEO
WD-40 Company
Most workplace learning occurs not in the classroom, but through ongoing, daily social interactions with others. This new book from Bingham and Conner, complete with dozens of real-life examples and case studies, shows the myriad ways smart organizations are leveraging new technologies and strategies to support and sustain social learning at work.
Jane Bozarth
Author, Social Media for Trainers, From Analysis to Evaluation, and Better than Bullet Points
This book is both inspirational and at the same time pragmatic as it explains how the new social learning can transform the workplace. Learning managers should be excited by the new possibilities of harnessing social media to facilitate social learning in their organizations.
Jane Hart
CEO
Centre for Learning & Performance Technologies (C4LPT)
Want to thrive in today's world of constant change? Then read this book, a book of evocative stories about the power of social learning in organizations but these stories apply to us as individuals just as well. Ready and enjoy and then adopt its wisdom.
John Seely Brown
Independent Co-Chairman, Deloitte’s Center for the Edge
Former Chief Scientist, Xerox Corp and Director of Xerox Palo Alto Research Corp (PARC)
Co-author, The Power of Pull: How Small Moves, Smartly Made Can Set Big Things in Motion
If you're interested in engaging stories, practical advice, and ideas on how to advance social learning in your organization, this is the book for you. Bingham and Conner meet you wherever you are in the journey, and pragmatically offer everything from the theoretical underpinnings of social learning to how to use Twitter for customer support. Social learning is here now, and this book is an essential read for anyone in the learning profession.
Karie Willyerd
Co-founder
Future Workplace
In The New Social Learning, Bingham and Conner lay out a compelling case for learning's dramatic transformation and a roadmap for companies trying to harness it. This book is an obvious read for learning professionals, and a smart read for the enlightened senior executive who is interested in creating a true learning culture.
Kevin Oakes
CEO
Institute for Corporate Productivity, Inc. (i4cp)
Enterprises around the world are recognizing that the way we work in a globally integrated business world is changing. This book is wonderfully written with practical advice on how to create a culture that can thrive in this environment by taking a people-centric approach to how we collaborate to get things done. While the internet and social tools can augment an individual's abilities, the stronger focus in this book is on how networks of individuals can redefine the way people learn and work together to foster a more flexible, collaborative and participative environment. We are already seeing organizations that are embracing these changes outpace their competition.
Kristen Lauria
Vice President, Marketing & Channels
Lotus & Websphere Portal
IBM
In The New Social Learning, Tony Bingham and Marcia Conner provide a compelling case for embracing social media tools and strategies that make it possible for everyone to learn from everybody, anytime and anywhere. Rich with examples and perfectly timed, this eye-opening book is a must read for anyone involved in creating high-value learning for the knowledge-rich and increasingly digital workplace.
Marc J. Rosenberg, Ph.D.
Consultant and educator in learning and e-learning
Author, Beyond E-Learning
The New Social Learning is an absolutely fascinating exploration into how social media can change and is changing the workplace into knowledge organizations. Read this book! Your future success may depend on it.
Marshall Goldsmith
World-renowned executive coach and author of The New York Times best-sellers MOJO and What Got You Here Won't Get You There
Learn from those adopting a new way of working: with people at the center.
Susan Scrupski
Executive Director
The 2.0 Adoption Council

Book Details

ISBN: 9781605097022

Pages: 232

Publisher: ASTD Press

Pub Date: May 2010

Formats: Paperback, PDF

Product Code: 111022

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