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Voices

Listen to the Voices of Measuring and Evaluating Training

Robert O. Brinkerhoff, EdD, is professor emeritus at Western Michigan University and a senior consultant for the Advantage Performance Group. He is an internationally recognized expert in training evaluation and effectiveness and has been a consultant to dozens of major companies and organizations in the United States, South Africa, and Europe. Brinkerhoff is the inventor of the Success Case Evaluation Method, an innovative technique for evaluating learning programs that relies on qualitative feedback to help understand an organization’s training effectiveness.
Listen to Robert discuss the Success Case Method.

 

 

Mary L. Broad, PhD, is a certified performance technologist who has served on the ASTD Board of Directors. She is the author and editor of several books, includingTransfer of Training: Action-Packed Strategies to Ensure High Payoff from Training Investments (1992, with John W. Newstrom); Beyond Transfer of Training: Engaging Systems to Improve Performance (2005); and In Action: Transferring Learning to the Workplace (1997). As leader of her company, Performance Excellence, she helps organizations improve human performance systems through strategic planning, performance technology, and the transfer of learning for high-priority performance improvement intervention. She is an experienced future-search facilitator for public and private sector clients.
Listen to Mary discuss performance evaluation.

Jac Fitz-enz, PhD, is a pioneer in human capital strategic analysis and measurement. After holding senior corporate human resource positions, he founded the Saratoga Institute and developed the first international human resource benchmarking service. He later launched the Human Capital Source and the Workforce Intelligence Institute to take human capital valuation to the next level. Named by the Society for Human Resource Management as one of the 50 most influential people in human capital management, two of his books were selected by SHRM for the “Book of the Year” Award: Human Value Management: The Value-Adding Human Resource Management Strategy for the 1990s(1990) and The ROI of Human Capital: Measuring the Economic Value of Employee Performance (2009). He was honored in ASTD’s “Legends” series at the International Conference in 2005.
Listen to Jac discuss the progress of training evaluation.

 

Roger Kaufman, PhD, is professor emeritus of Educational Psychology Learning Systems at Florida State University and a recipient of the Professional Excellence Award. He is also a distinguished research professor at the Institute of Technology in Mexico. A Certified Performance Technologist, he spent years in human resources, training, and engineering positions and served two terms for the U.S. Secretary of the Navy’s Advisory Board on Education and Training. He is past president and member for life of the International Society for Performance Improvement and was the recipient of the society’s Thomas S. Gilbert Professional Achievement Award. Recognized by ASTD for distinguished contribution to workplace learning and development, he is the creator of the Organizational Elements Model and consults worldwide. He has written more than 265 articles and 39 books on strategic planning, management, performance improvement, needs assessment, and evaluation.
Listen to Roger discuss the Organizational Elements Model.


Donald L. Kirkpatrick is professor emeritus at the University of Wisconsin and honorary chairman of Kirkpatrick Partners. In 1959, the publication of his seminal articles on training evaluation created the foundation for the Kirkpatrick Four Level Evaluation Model. He is the author of seven books on training evaluation and human resource topics. He has been a volunteer president of ASTD, and he was honored with the 2003 ASTD Lifetime Achievement in Workplace Learning and Performance Award.
Listen to Donald discuss the start of his momentous career in training evaluation.

 

Jack Phillips, PhD, is chairman and co-founder of the ROI Institute and developer of the ROI Methodology. Phillips’ work spans more than 50 books and 200 articles. Former bank president, Fortune 500 human resource director, and management professor, he provides consulting services in more than 50 countries. His research and publications have won numerous awards, including the Society for Human Resource Management’s Book of the Year and the Yoder-Heneman Personnel Creative Application Award. Phillips is a former member of ASTD’s Board of Directors and the recipient of ASTD’s highest honor, the Distinguished Contribution Award for Workplace Learning and Performance.
Listen to Jack discuss the future of ROI.

 

Patricia Pulliam Phillips is president and CEO of the ROI Institute, the leading source of ROI competency building, implementation support, networking, and research. A renowned expert in measurement and evaluation, she helps organizations implement the ROI methodology in countries around the world. Phillips teaches others to implement the ROI methodology through the ROI certification process as a facilitator for ASTD’s ROI and Measuring and Evaluating Learning Workshops and as adjunct professor for graduate-level evaluation courses. She serves on numerous doctoral dissertation committees, assisting students as they develop their own research on measurement, evaluation, and ROI. In addition to editing this book, she authored Chapter 14, Converting Measures to Money, and Chapter 16, Calculating the ROI. She is author and co-author of a variety of books on the topics of measurement, evaluation, and ROI, including Beyond Learning Objectives (ASTD, 2008), Show Me the Money (Berrett-Koehler, 2007), and The Value of Learning (Pfeiffer, 2007).
Listen to Patricia discuss the ASTD Handbook for Measuring and Evaluating Training.

 

Dana RobinsonDana Gaines Robinson, former founder and president of Partners in Change (a consulting practice founded with her husband, Jim Robinson), developed and advanced the concepts of performance consulting. Exemplary Performance is now the sole distributor of their workshops and consulting services, and Robinson is semi-retired, working on selected projects through the Exemplary Performance organization. She is the coauthor of Performance Consulting and Training for Impact. A past member of ASTD’s Board of Directors, she is the co-recipient, along with her husband Jim, of ASTD’s Distinguished Contribution Award for Workplace Learning and Performance.
Listen to Dana discuss her pioneering work in training evaluation.

 

William J. Rothwell, PhD, professor of Human Resource Development at Pennsylvania State University, oversees a graduate program in Human Resource Development and Employee Training; teaches graduate courses on the full range of performance technology issues; directs research projects; and consults with organizations in business, industry, government, and nonprofit sectors. He has consulted widely on succession planning and management. A prolific writer, he is author or coauthor of numerous books devoted to training and performance management issues.
Listen to William discuss the link between evaluation and needs assessment.

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