10 Steps to Successful Business Alignment

Patricia Pulliam Phillips, Jack J. Phillips

Authors

Patricia Pulliam Phillips, PhD, is an internationally recognized author, consultant, and president and CEO of the ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate level courses.


Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 75 books and more than 100 articles. His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.


“Most books about alignment make my eyes glaze over. But this one didn’t, as it is peppered with rich examples and a relentless focus on results.”
Allison Rossett Professor Emerita of Educational Technology San Diego State University

“Throughout my 40-year business career I have recognized that alignment is the most common ailment of poor performing organizations.  It is one thing to talk about it and another thing to do it. The Phillips have laid out a clear and practical map for converting wishes to reality.”
Dr. Jac Fitz-enz CEO, Human Capital Source

“There is no more important measure than business impact, yet many business professionals I encounter struggle with how to align their projects to business objectives.  Jack and Patti Phillips not only use their years of experience in measuring impact, but also their vast network of contacts to arrive at 10 easy steps anyone can follow.  If you want to produce real results, this book is a must read.”
Kevin Oakes CEO, Institute for Corporate Productivity (i4cp)