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ATD Blog

The Power of BELIEF. It is all about YOU.

Monday, May 24, 2010
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Sales behaviors will be driven by your belief that you can sell. Change your beliefs, and you'll change your behavior and get better results. Well, it has always been said, "If you believe it, then it shall become so". As Henry Ford said: "Whether you think you can, or think you can't, you're right." YOU ARE WHAT YOU THINK.

You really do have the power to change your circumstances if you continue to "believe" that you can accomplish your goal. But how do you change a belief?

1st - Check the facts.

What is true and concrete about your selling environment?

2nd - Check your feelings (emotions).

What do you feel about this fact and what it means to you personally? This is your belief about those facts. You will either have a positive or negative assumption about the outcome of your involvement with these factors. This is called your "attitude". In sales, 90% of selling is based on your attitude and your "belief" in yourself.

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How you choose to navigate in your selling situation will determine your behavior change. How you "feel" will determine your successful outcome regardless of the facts.

For instance, if you are in a presentation and the prospect says flat out NO! I am not buying from youthat is a statement of fact, but you can choose to look at this as a negative or positive.

Negative: "Gee, this sale is not going to happen. I did not do a good presentation."

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Positive: "I really believe that I did a good job!" "Why are they saying NO to me?"

Solution: "Let me graciously ask this prospect what I could have done to do better and learn from it. Maybe there is something I can do to solve their problem and make this sale regardless of their negative comment. People always change their mind! I really want to help! Anything is possible with a caring, understanding attitude when in a collaborative selling relationship!

YOU ARE WHAT YOU THINK..and so it is.

About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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