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ATD Blog

Sales Training ROI

Monday, August 10, 2009
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How do you calculate ROI on Sales Training?

When calculating Sales Training ROI, how do you take the following into consideration?

  • Is your sales training linked to business impact within your internal value chain? How?
  • How does your measurement leverage connections to the value chain in order to determine impact?
  • Do quantitative and qualitative approaches reinforce each other and contribute to a better picture of sales training impact?
  • Do you follow recommended processes in order to plan and implement effective sales training measurement?

Any thoughts or ideas / advice would be great!

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About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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