Your critical sales dashboard for aligning measurement and
Sales operations is an over overlooked area of the professional
selling system. Sales operations team members are responsible for
a helping sales team members attain success by designing processes,
tools, and controls to support the sales process. An effective
sales operation function supports sales management decision-marking
by helping to monitor current business processes and sales
productivity tools for adequacy. Sales operations staff also
develop and drive strategic infrastructure planning efforts by
collaborating with business planners, functional leaders, and sales
management team members.
Sales operations employees are also
responsible for driving or supporting infrastructure change and
alignment. Therefore, collaboration with sales and operational
management is very important in order to develop change
management strategies and programs.
Think about it:
When does the sales process begin?
When does it end?
Sales operations helps you align sales effort to performance and
determine exactly what it takes to improve selling efforts.