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ATD Blog

Rapid sales training

Thursday, July 9, 2009
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Do you and your staff know how to determine the outcomes of your efforts? Can you clearly determine the value of your training solution? What impact will it have on market share, accurately forecasting short- and long-term sales figures, and keeping track of the rate of how fast the industry is growing? How do you keep up with fast moving trends?

To accomplish this, there are a few things to consider:

  • Understanding and leveraging sales and marketing statistics isn't easy. But it is something you may want to consider.
  • Having the knowledge and sales training research at your fingertips will help you analyze your sales and marketing effectiveness will help drive incremental revenue.
  • The sales and marketing statistics you choose to gather are extremely important to executing your organization's sales and marketing strategies.
  • The important facts and discoveries that are put together produce golden opportunities on how to go about reaching your target sales and revenue figures.
  • Reading and analyzing statistics can be complicated and daunting to undertake, especially if there is very limited knowledge about the information being presented.

You should have the resources you need to adequately develop a team of sales and marketing professionals who can grown in their field and become sales experts. The solid practices you help instill will help your colleagues effectively manage the sales team.

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About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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