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ATD Blog

Definition of Sales 2.0

Monday, March 23, 2009
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Selling Power Magazine recently published a full feature article defining Sales 2.0 as

"Sales 2.0 brings together customer- focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. Sales 2.0 relies on a repeatable, collaborative, and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI, and superior performance."

Find out how Sales Training Drivers has enabled a critical aspect left out of the sales 2.0 discussion—training and development.

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This definition was in the November/December 2008 issue.

About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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