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ATD Blog

Tips in Working with Translators

Tuesday, April 3, 2012
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As cross-cultural training becomes more common, many trainers will face the need to work with translators. But not all translation is the same. What are some tips in working with translators?

Tip 1: Always ask whether a translator will be needed or is desirable. A translator can raise the cost of presenting training. But translation can also broaden the market appeal, making a training effort capable of reaching many more people than English language only presentations.

Tip 2: There is more than one way to work with a translator. One approach is simply to have slides and handouts translated but present a seminar online or onsite in English. Another approach is to have concurrent (simultaneous) translation in which a translator talks while the presenter talks. That usually requires participants to wear headphones, which can be uncomfortable. A third approach is to have the presenter talk but stop periodically and have the translator present in another language. Each approach has advantages and disadvantages.

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Tip 3: Nobody will be completely satisfied with a translation. It is impossible to satisfy everyone with a translation. It is like room temperature—someone is always too hot or too cold. The same principle applies to translation. Those who can understand English will feel that a translator is wasting their time and money; those who cannot understand English will wish that the whole talk could have been given in their native language.

About the Author

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow, is president of Rothwell and Associates, Inc., a full-service consulting company that specializes in succession planning. He is also a professor of learning and performance in the Workforce Education and Development program, Department of Learning and Performance Systems, at The Pennsylvania State University, University Park campus. In that capacity, he heads up a top-ranked graduate program in learning and performance and is the program coordinator for the fully online Master of Professional Studies in Organization Development and Change. He has authored, co-authored, edited, or co-edited 300 books, book chapters, and articles—including 64 books. Before arriving at Penn State in 1993, he had 20 years of work experience as a training director in government and in business. As a consultant, he has worked with over 50 multinational corporations--including Motorola, General Motors, Ford, and many others. In 2004, he earned the Graduate Faculty Teaching Award at Pennsylvania State University, a single award given to the best graduate faculty member on the 23 campuses of the Penn State system. His train-the-trainers programs have won global awards.

His recent books include Organization Development Interventions: Executing Effective Organizational Change (Routledge, 2021 in press), Virtual Coaching to Improve Group Relationships (Routledge, 2021), Adult Learning Basics, 2nd ed. (Association for Talent Development Press, 2020), The Essential HR Guide for Small Business and Start Ups (Society for Human Resource Management, 2020); Increasing Learning and Development’s Impact Through Accreditation (Palgrave, 2020); Workforce Development: Guidelines for Community College Professionals, 2nd ed. (Rowman-Littlefield, 2020); Human Performance Improvement: Building Practitioner Performance, 3rd ed. (Routledge, 2018); Innovation Leadership (Routledge, 2018); Evaluating Organization Development: How to Ensure and Sustain the Successful Transformation (CRC Press, 2017); Marketing Organization Development Consulting: A How-To Guide for OD Consultants (CRC Press, 2017); and, Assessment and Diagnosis for Organization Development: Powerful Tools and Perspectives for the OD practitioner (CRC Press, 2017), Community College Leaders on Workforce Development (Rowman & Littlefield, 2017), Organization Development in Practice (ODNetwork, 2016), Mastering the Instructional Design Process, 5th ed. (Wiley, 2016), Practicing Organization Development, 4th ed. (Wiley, 2015), Effective Succession Planning, 5th ed. (AMACOM, 2015), The Competency Toolkit, 2 vols., 2nd ed. (HRD Press, 2015), Beyond Training and Development, 3rd ed. (HRD Press, 2015), The Leader’s Daily Role in Talent Management (McGraw-Hill, 2015), Organization Development Fundamentals (ATD, 2015), Creating Engaged Employees: It’s Worth the Investment (ATD Press, 2014), The Leader’s Daily Role in Talent Management (Institute for Training and Development [Malaysia], 2014), Optimizing Talent in the Federal Workforce (Management Concepts, 2014), Performance Consulting (Wiley, 2014), the ASTD Competency Study: The Training and Development Profession Redefined (ASTD, 2013), Becoming An Effective Mentoring Leader: Proven Strategies for Building Excellence in Your Organization (McGraw-Hill, 2013), Talent Management: A Step-by-Step Action-Oriented Approach Based on Best Practice (HRD Press, 2012), the edited three-volume Encyclopedia of Human Resource Management (Wiley, 2012), Lean But Agile: Rethink Workforce Planning and Gain a True Competitive Advantage (Amacom, 2012), Invaluable Knowledge: Securing Your Company’s Technical Expertise-Recruiting and Retaining Top Talent, Transferring Technical Knowledge, Engaging High Performers (Amacom, 2011), Competency-Based Training Basics (ASTD Press, 2010), Practicing Organization Development, 3rd ed. (Pfeiffer, 2009), Basics of Adult Learning (ASTD, 2009), HR Transformation (Davies-Black, 2008), Working Longer (Amacom, 2008), and Cases in Government Succession Planning: Action-Oriented Strategies for Public-Sector Human Capital Management, Workforce Planning, Succession Planning, and Talent Management (HRD Press, 2008).

He can be reached by email at [email protected] or by phone at 814-863-2581. He is at 310B Keller Building, University Park, PA 16803. See his website at www.rothwellandassociates.com, his videos on YouTube, and his wiki site at https://en.wikipedia.org/wiki/William_J._Rothwell.

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