Learning to Sell, Selling to Learn

John McDermott

I never realized how important sales and marketing skills are to the L&D professional. Twenty-some years ago I was tasked with teaching programmers to code in a new and different way, using a language (C) that was new to them. The course materials were rational and ... More »

ASTD Excellence in Practice Awards Accepting Nominations

ASTD Staff

ASTD’s Excellence in Practice Awards is now accepting nominations. The Excellence in Practice Awards recognizes results achieved through the use of solutions from the entire scope of workplace learning and performance. Deadline for submissions is September 21. More »

New ASTD Study a 'Wake Up Call" for Sales Teams

ASTD Staff

Successful selling organizations depend upon sellers abilities to shift strategies in a changing sales environment. New research from the American Society for Training and Development indicates that current sales training needs improvement to help sellers effectively co... More »