Organizations substantially increased spending on learning and
development, according to the findings of ASTD's 2011 State of the
Industry Report. Organizations in the United States spent $171.5
billion on employee learning in 2010, up from $125.8 billion in
2009. Employers spent more on employees than ever before.
ASTD's 2011 State of the Industry Report is based on a survey of
more than 400 organizations across all major industries. For
comparative analysis findings are reported for three data sources:
a consolidated source of all organizations; a data source pulling
from the 32 BEST Award winning organizations; and, new for 2011, a
data source reflecting 22 Fortune Global 500 organizations.
Overall the State of the Industry Report demonstrates that despite
current economic challenges, senior executives understand that a
highly skilled workforce is a strategic differentiator and they are
investing in the development of their employees. Key findings are
- $171.5 billion spent on learning and development in 2010
- 60 percent of expenditures were on internal expenses ($103
- Per-employee spending increased 13.5 percent in 2010 ($1,081 in
2009, $1,228 in 2010)
- There was an increased expenditure on tuition reimbursement.
- Direct expenditure on learning as a percent of payroll
increased from 2.2 to 2.7 percent. In BEST organizations the
increase went from 2.2 to 3.3 percent.
- BEST organizations delivered more training (24 hours
more/employee) than the consolidated average.
- About 70 percent of all training was delivered by an instructor
in a classroom, up 3 percent from 2009. 60 percent of this
instruction was delivered by live instruction.
- Technology-based delivery of instruction declined from 36.3
percent in 2009 to 29.1 percent in 2010
- Managerial and supervisory training was the most offered
content (12.8 percent) followed by profession- or industry-specific
content (11.3 percent), and mandatory and compliance content (10
The ASTD 2011 State of the Industry Report is free to ASTD members.
It is available on the ASTD Store.