How will Twitter change the way people do business?

So, Twitter. Twitter, Twitter, Twitter. Tweet. Tweet. Tweet.

What do you do with it? I am still trying to figure it out. I sort of get it, but then I don't. As a member and employee of an organization that aims to lead the profession, it's part of my job to try to figure it out. Thing is, it's pretty new, so its potential is not fully explored yet. What does that mean? It means that any smart, creative, innovative (and potentially unscrupulous) person can come up with a new way to use it. That's always exciting. And it's overwhelming.

An article at Time.com lists 10 ways that businesses can use Twitter, including marketing and advertising, getting (and affecting) stock prices, providing news, getting consumer data, disseminating content, and more. Jeanne Meister has talked about several ways that companies can use Twitter on her blog, including as a recruiting tool.

One of the most enjoyable applications of Twitter that I have come across is the line-by-line retelling of the Indian epic the Mahabharata (@epicretold), which is great for geeky ancient literature lovers like myself, but also suggests other applications such as providing training tips and tools, introducing the contents of a new book, and so on.