So, Twitter. Twitter, Twitter, Twitter. Tweet. Tweet. Tweet.
What do you do with it? I am still trying to figure it out. I sort
of get it, but then I don't. As a member and employee of an
organization that aims to lead the profession, it's part of my job
to try to figure it out. Thing is, it's pretty new, so its
potential is not fully explored yet. What does that mean? It means
that any smart, creative, innovative (and potentially unscrupulous)
person can come up with a new way to use it. That's always
exciting. And it's overwhelming.
An article at Time.com lists 10 ways that businesses can use
Twitter, including marketing and advertising, getting (and
affecting) stock prices, providing news, getting consumer data,
disseminating content, and more. Jeanne Meister has talked about
several ways that companies can use Twitter on
her blog, including as a recruiting tool.
One of the most enjoyable applications of Twitter that I have come
across is the line-by-line retelling of the Indian epic the
Mahabharata (@epicretold), which is great for geeky ancient
literature lovers like myself, but also suggests other applications
such as providing training tips and tools, introducing the contents
of a new book, and so on.