Using Experiential Marketing Strategies to Enhance the Trade Show Brand

ASTD Staff

(from IAEE) Organizations such as Coca-Cola, The U.S. Army, Hershey's Chocolate, Charmin and countless others have used experiential marketing tactics to bring consumers closer to their brands. From museum-like exhibits to portable toilets in New York's Times Square, im... More »

Advanced Rate Deadline Extended

ASTD Staff

The Advanced Rate Deadline for the ASTD 2010 International Conference & Exposition has been extended to April 5! http://www.astdconference.org/ More »