Reuben Tozman is the founder and chief learning officer of edCetra Training. Reuben obtained his master’s degree in educational technology from Concordia University in Montreal, Quebec in 1998 and has worked in the field of technology-based training since. An instructional designer, Reuben managed production teams and product development and founded edCetra Training in 2002. Reuben constantly tests new theories for applying latest technologies to learning interventions; he has been an active member of standards committees such as DITA for Learning, an active contributor to industry publications, and a speaker at industry events. Reuben is the author of Learning on Demand: How the Evolution of Technology Is Shaping the Future of Learning. He is also a motorcycle enthusiast and can be found riding the roads of southern Ontario any chance he can get.