Marcus Buckingham is founder and CEO of TMBC. Marcus first conquered the bestseller lists in 1999 with First, Break All the Rules. While the title may imply an iconoclastic streak, his continuing plea for managers to break with tradition has nothing to do with rebellion; instead, he argues, rules must be broken and discarded because they stifle the originality and uniqueness—the strengths— that can enable all of us to achieve our highest performance. His latest book, StandOut, has launched not just a new strengths assessment but an entire productivity platform based on a new research methodology to reveal your top two “strength roles”—your areas of comparative advantage.  Marcus has worked with the world’s most prestigious companies, including Facebook, Toyota, Coca-Cola, Wells Fargo, Microsoft and Disney, to name just a few. His compelling message has also drawn attention from numerous media outlets. He has appeared on “The Oprah Winfrey Show,” “Larry King Live,” “The Today Show,” “Good Morning America” and “The View,” and has been profiled in The New York Times, The Wall Street Journal, USA Today, Fortune, Fast Company, and Harvard Business Review.