What is a "Power Member?" When ASTD members join both their local chapter and national ASTD, they choose to be change makers in their own backyard and knowledge leaders in the training and development profession. Joint membership offers learning professionals a unique opportunity to connect with local, national, and international professionals. Joint members can learn about trends in the field, and gain access to research, principles, practices, and templates they can apply directly to impacting organizational results, their community, and advancing their career.
IMPORTANT ANNOUNCEMENT: ASTD now offers two levels of membership: Professional and Professional Plus. ASTD will continue to offer discounted membership rates to chapter members and chapter board members through March 31. Effective April 1, the following discounted rates will apply:
Power Member Rates:
Professional $199/Professional Plus $319
Chapter Board Member Rates:
Professional $149/Professional Plus $269
To support chapters with the transition and to encourage chapter members to become a Power Member or renew their national membership now, to receive 2014 benefits at 2013 pricing, the following new marketing materials are available:
March 31, 2014 branded materials for Q1 campaigns:
NEW! 2014 ASTD Power Membership Better Than Ever! chapter brochure
NEW! Power Member Engage Flyer
NEW! Power Member Engage PowerPoint Slide
NEW! Power Member Engage Web Ad: Rectangle or Square
NEW! Power Member PowerPoint Template
NEW! Power Member Email Template - drop this HTML in your email system for an already crafted marketing message that you can customize with your chapter logo and Chapter Incentive Code (ChIP) code!
Be sure to also check out this special page with FAQs for chapter leaders and additional information for you to leverage with your members!
Joint Membership Resources for Chapters
The following resources have been designed to support ASTD chapters in promoting Power Member membership. Chapters are strongly encouraged to download these resources to assist with marketing and branding efforts, and to educate potential, new, and current chapter members on the value of joint membership.
Power Member Marketing Resources:
The following supplemental resources are available to assist chapters with growing their chapter's joint membership.
National Member List Request Form: National ASTD members are good prospects for chapter members. To request the list in your area click here. The national member list should be used for the following purposes:
- To promote chapter membership
- To invite members to a chapter meeting or event
- To ensure CORE achievement with the chapter-national joint membership requirement.
National information is confidential and for chapter use only. National member information should not be added to the chapter’s weekly correspondence.
Steps for Processing National ASTD Memberships: National ASTD now has several ways to make processing national memberships easier for chapters. Click here for a job aide on how to collect and process joint membership payments as one bundle and information about how to process national memberships.
Ideas for Membership Growth: The National Advisors for Chapters (NAC) membership team put together two quick reference sheets to address membership engagement and top member issues/tips. Learn the steps to membership engagement with the Stairsteps of Membership Engagement and successfully manage chapter membership top issues with Chapter Membership Top 10 Issues and 100 Tips.
Engage Students: Reach out to and personally invite college students in your community to join your chapter by distributing student membership information at chapter events and campus career centers.
Chapters' Top Membership Best Practices: Access other chapters' successful membership practices through Sharing Our Success (SOS).
CORE Membership Requirements Reminders
All chapter board members must be members of national ASTD. National offers special membership discounts for chapter leaders. Click here for the special application for the discounted national membership rate for chapter leaders. If you'd like to sign up multiple chapter leaders for national ASTD membership in one process, you can use the chapter board team application located here.
CORE Membership Joint Membership Requirement: Frozen in 2014! This year the joint membership percentage will remain at 40 percent. This freeze is to continue to support chapters with ongoing efforts in preparing and communicating to chapter members about ASTD's new membership engagement model. Please work closely with your chapter relations manager and NAC advisor to ensure your chapter is preparing to maintain the 2014 goal. To request your chapter's current joint membership percentage, please contact your chapter relations manager.
How National is Supporting Chapters
Chapter presence on ASTD.org homepage.
Chapter information included in the national member welcome kits.
Mention of chapter membership in national acquisition mailings.
Chapter locator and Chapter of the Month (COM) featured in ASTD Links.
Power Member ads in T+D magazine.
Customer Care promotoes chapter membership when national members join over the phone.
$1,000 cash prize for
“Excellence in Joint Membership Growth” Chapter Excellence Award.
Awarded to chapters that demonstrate the highest overall growth rate of joint chapter and national members.
Chapter Incentive Program (ChIP), a revenue-sharing program that offers chapters an opportunity to earn additional revenue. Chapters earn $20 for each new national member and $10 for a membership renewal when a chapter's ChIP code.
Discounted $179 national member rate for chapter members until March 31, 2014.
New 2014 ASTD Power Membership Better Than Ever! brochures shipped to each chapter.
Customizable joint membership marketing materials.
Chapter open house event at ASTD's International Conference & EXPO for all attendees.
Chapter Leader Testimonials
Check out what other chapter leaders have to say about joint membership!
Click here for more information about the benefits of ASTD membership.