Five Tips for Type in Online Learning
By Saul Carliner

An important concern in designing online learning is the proper use of type. Consider these guidelines as you choose sizes and fonts for the text in your online learning programs.

 

1. Limit the number of fonts on screen to two. The more fonts that appear on screen, the more difficult it is for learners to read the text. So, choose one font for the headings and another for body text (all of the rest). Make sure that the two typefaces coordinate nicely; the typeface that you choose for headings should look good with the typeface you choose for body text.

 

Generally, if you choose a serif font for one, choose a sans serif font for the other. (Serifs are the little hook marks that appear on letters, mimicking the calligraphy from the days before printing presses. As the word sans implies, sans serif fonts eliminate those marks.) For example, if you choose a sans serif font like Arial for headings, you might choose a serif font like Times New Roman for the body text. You can also use the same typeface for headings and body text.

Many designers wonder whether to use a serif or sans serif font for online body text. For years, the practical thinking was that sans serif fonts were better for online reading, because the thinness of lines on some of the letters in serif fonts made characters difficult to distinguish. As the display qualities of monitors improve, the display of serif letters improves. However, some studies do suggest that readers prefer sans serif fonts online.  

Popular fonts include 

Serif

Sans Serif

Century Schoolbook

Georgia

Palatino

Trebuchet MS

Helvetica

Tahoma

Verdana

2. Make sure the size of body text is readable. For most typefaces, 11 point is an appropriate size for body text. If the typeface itself is small, you might increase the size to 12 points. (For example, Arial Narrow and Haettenschweiller are small fonts.)  You might also increase the size to 12 points if a significant part of your audience is over 40. Reading smaller type becomes increasingly difficult with age.  

3. Use the same font for all headings. You don’t need to change fonts in order to distinguish among levels of headings. Instead, manipulate the size of type for headings according to the common editorial system used in word processing templates, desktop publishing software, and online learning authoring tools. The system identifies the importance of a heading: The lower the number, the more significant the heading.

Level

Purpose

Type Size and Emphasis

Heading 1

Lesson or chapter heading

Bold

 

Calculate size as follows:

 

·         If the body text is an odd number (such as 11 point type), heading = size of body text + 3 points.

·         If the body text is an even number (such as 12 point type), heading = size of body text + 4 points.

 

For example, if the body text is 11 points, the size of a heading 1 would be 14 points; if the body text is 12 points, the size of a heading 1 would be 16 points.

Heading 2

Major section within a chapter

Bold

 

Calculate size as follows:

 

·         If the body text is an odd number (such as 11 point type), heading = size of body text + 1 point.

·         If the body text is an even number (such as 12 point type), heading = size of body text + 2 points.

 

For example, if the body text is 11 points, the size of a heading 1 would be 14 points; if the body text is 12 points, the size of a heading 1 would be 16 points.

Heading 3

Section within a major section

Bold

 

Type is the same size as the body text. For example, if the body text is 11 points, the size of a heading 3 would be 11 points; if the size of the body text is 12 points, the size of a heading 3 would be 12 points.

Heading 4

Sub-section within a section

Bold and italic

 

Type is the same size as the body text. For example, if the body text is 11 points, the size of a heading 3 would be 11 points; if the size of the body text is 12 points, the size of a heading 3 would be 12 points.

4. Justify text appropriately. Justification refers to the alignment of text on the margin.  

Left justification means aligning text along the left margin. Most text is left justified.  

Right justification means aligning text on the right margin.

Centering text places it equidistant from both margins. (Because it’s not aligned on either margin, centered text is, in a technical sense, not justified.)

You can also justify text on    both the    left and    right margins.

Margins that are not justified are called ragged.   

Despite all of those choices, it’s recommended that you justify text only on the left margin. Do not justify  the right margin as well. To make sure that the text justifies on both margins, the system either stretches the letters or adds many extra spaces. The type looks strange, and it interferes with reading. 

5. Use emphasis type appropriately. Although using emphasis type such as bold and italic is perceived to call attention to text, its excessive use does just the opposite. Overusing bold and italic draws attention away from your message. Publishing convention limits the use of bold and italic to particular instances.

Use emphasis type as suggested below.

Bold

·         Headings, including on charts and tables

·         Captions

Italic

·         Titles of published works (books, videos, CDs, software)

Example: The Grapes of Wrath.

·         Words that are appropriated from other languages and have not become standard English (such as détente)

Underline

Only to indicate hyperlinks; avoid any other use. In the days of typewriters, underlining was used instead of italic type, which the typewriter could not duplicate.

Color

Use only to indicate hyperlinks. When learners see colored text, they assume it to be a hyperlink, even if it doesn’t have an underscore. They often click on it, only to have nothing happen.

ALL CAPS

Avoid, except for acronyms. This approach to emphasizing text fails on two levels. On a physical level, learners have more difficulty reading text that is all capitalized than mixed case letters. On an emotional level, learners usually perceive all cap type as being yelled at.

Use those five type tips to make your online learning programs readable and effective.


Saul Carliner is visiting assistant professor at the City University of Hong Kong and author of Designing E-Learning (ASTD, 2002. Go to http://store.astd.org to order.), in which he describes screen design issues for online learning programs in more detail; saulcarliner@worldnet.att.net or http://saulcarliner.home.att.net .

 

 

 
 
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