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ASTD Certificate Program
Practical, skill-building workshops offered face-to-face and online in which participants receive a certificate of completion and Continuing Education Units (CEUs).

Sales Coaching for Business Impact Certificate

Align your Sales Coaching efforts and attain the business impact you're looking for.

  • Attendee Ratings:
  • (30 Ratings)

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This workshop leverages the research from ASTD's World-Class Sales Competency Model®. Based on the research and the Coaching for Sales Results Area of Expertise, attendees will participate in highly interactive exercises and sales team analysis while learning the foundation of effective Sales Coaching, proven coaching strategy and tactics, and will take home tools they can use immediately in their organizations.

  • Face-to-Face2 days
  • On-SiteFlexible dates & duration

Program Overview

Market demands and workforce turnover have made the role of Sales Coaching mandatory, but there is a big difference between having the title of Sales Coach and being one. Learn the research-based essentials and tools that will lead to developing your sales talent, increase customer value, and drive results. This workshop was specifically designed to help attendees engage front line sales team members in individual or group coaching while drawing out the best performance of the individual or group. By following the 3-anchor points of great sales coaching, attendees will learn to leverage best practices and selling standards as learning tools while practicing ways to give on-the-job reinforcement and corrective feedback. Attendees will also learn what it takes to develop and encourage positive relationships and communications that can grow sales talent as well as identify areas of performer excellence. Based on these observations, attendees will learn how to develop their sales team members in critical selling areas such as partnering, gaining and sharing insight, communicating value, and maintaining personal selling effectiveness. Leveraging sales-related subject-matter expertise, attendees will learn how to identify areas for improvement and address related obstacles to performance through the development and implementation of actionable coaching strategies for both individuals and teams. This workshop will help ensure that the sales person's best performance is linked to sales results.

ASTD Certificate Programs are learning events and a certificate is awarded to participants upon successful completion of the program. No test is given and participants are not certified. Certification is a testing event that confirms that skills, knowledge, or competencies have been acquired. Please click here for more information on the ASTD Certification Institute's credential, the Certified Professional in Learning and Performance™ (CPLP™).

Learning Objectives

After the workshop, participants will be able to:

  • Understand the areas of expertise and foundational competencies that effective sales coaches possess, based on ASTD’s World-Class Sales Competency Model®
  • Diagnose individual performance to drive business objectives
  • Learn four Sales Coaching styles and when to use them
  • Use methods and strategies for Observing, Developmental Feedback, and Motivation
  • Create coaching and development plans

Topics

  • Topic 1 - Introduction to the World Class Selling Model and Sales Coaching
  • Topic 2 - Assessing Performance
  • Topic 3 - Sales Coaching and Observation
  • Topic 4 - Sales Coaching and Motivation
  • Topic 5 - Sales Coaching and Developmental Feedback
  • Topic 6 - Sales Coaching Styles
  • Topic 7 - Building Sales Coaching Plans
  • Appendix

Who Should Attend

This workshop is designed for the sales trainers and leaders who are focused on improving the competency of salespeople and sales organizations in a systematic way.

Credits & Attendance

Continuing Education Units (CEUs)

Earn 1.4 Continuing Education Units (CEUs) upon successfully completing this program. Learn More

CPLP© Recertification Points

This program may be eligible for up to 14 CPLP recertification points. Learn more at astd.org/recertification.

HRCI Recertification Credits

This program has been pre-approved for 14 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

Attendance Policy

Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and 1.4 CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

To view our transfer and cancellation policies, please click here

What Participants Are Saying

Here's how our programs drive results.
  • Tanesha Mosley-Pickens

    "I choose ASTD Education because it is on the cutting-edge of this field."

    Tanesha Mosley-Pickens

    Tanesha Mosley-Pickens
    Curriculum Developer
    National Oilwell Varco

    5/5 Average Rating

    "I choose ASTD Education because it is on the cutting-edge of this field."

Meet Our Facilitators

We've got the best in the industry
  • Tim Ohai

    Tim Ohai

    Tim Ohai is the founder and president of Growth & Associates, a consulting group that focuses on solving sales and marketing problems. With well over a decade's worth of experience in developing sales team performance, he consistently helps Fortune 500 companies design and implement selling solutions internationally, build sales systems that increase revenue and customer loyalty, and create genuine coaching cultures. He is often asked to consult larger, more complex issues, especially around the topics of redesigning sales organizations and leading organizational change.

    As a researcher, author, and recognized thought leader in modern selling, Tim's expertise and enthusiasm have taken him to Latin America, Europe, Africa, Asia, and the Middle East as both consultant and keynote speaker. His most recent book, Sales Chaos: Using Agility Selling to Think and Sell Differently, is on sale now.

    Learn More

    Tim Ohai

    Tim Ohai

    Tim Ohai is the founder and president of Growth & Associates, a consulting group that focuses on solving sales and marketing problems. With well over a decade's worth of experience in developing sales team performance, he consistently helps Fortune 500 companies design and implement selling solutions internationally, build sales systems that increase revenue and customer loyalty, and create genuine coaching cultures. He is often asked to consult larger, more complex issues, especially around the topics of redesigning sales organizations and leading organizational change.

    As a researcher, author, and recognized thought leader in modern selling, Tim's expertise and enthusiasm have taken him to Latin America, Europe, Africa, Asia, and the Middle East as both consultant and keynote speaker. His most recent book, Sales Chaos: Using Agility Selling to Think and Sell Differently, is on sale now.

    Facilitates the following:

    Rhonda Askeland

    Rhonda Askeland

    Rhonda Askeland is an organization development and training partner, facilitator, coach, instructional designer, and performance consultant with a twenty-year background working with leaders at all levels — C-level, managers, teams, and individual contributors. She has her own consulting business and has worked for training companies Blessing/White and Cahners TRACOM. She has worked with leaders in Fortune 100 companies in diverse industries, as well as government agencies, and a California university system.

    Her recent projects include development of a leadership development series in the entertainment industry, co-development and facilitation of an innovative 12-month leadership program for executive managers in the finance industry, and ongoing coaching of sales management on account executives selection process for a credit-reporting agency. In addition to coaching, she created a 90-day onboarding map to follow-up account executive selection to accelerate hire-to-performance.

    Her creativity in design and delivery earned her recognition in ASTD's Training magazine for innovative training and experiential learning techniques. Additionally, she was a co-author in two ASTD's T+D Learning Blueprint columns on "Presentation Design" and "More Than a Smile Sheet: Using Level 1 Evaluation Effectively."

    Rhonda has a passion for helping organizations achieve results through people. She is president-elect of ASTD Orange County (OC), past president of International Society of Performance Improvement (ISPI)-OC (2009), past board member of ISPI-OC and ISPI-LA, and is currently on the Whittier College Alumni Board.

    Rhonda's goal is to improve performance through people.

    Learn More

    Rhonda Askeland

    Rhonda Askeland

    Rhonda Askeland is an organization development and training partner, facilitator, coach, instructional designer, and performance consultant with a twenty-year background working with leaders at all levels — C-level, managers, teams, and individual contributors. She has her own consulting business and has worked for training companies Blessing/White and Cahners TRACOM. She has worked with leaders in Fortune 100 companies in diverse industries, as well as government agencies, and a California university system.

    Her recent projects include development of a leadership development series in the entertainment industry, co-development and facilitation of an innovative 12-month leadership program for executive managers in the finance industry, and ongoing coaching of sales management on account executives selection process for a credit-reporting agency. In addition to coaching, she created a 90-day onboarding map to follow-up account executive selection to accelerate hire-to-performance.

    Her creativity in design and delivery earned her recognition in ASTD's Training magazine for innovative training and experiential learning techniques. Additionally, she was a co-author in two ASTD's T+D Learning Blueprint columns on "Presentation Design" and "More Than a Smile Sheet: Using Level 1 Evaluation Effectively."

    Rhonda has a passion for helping organizations achieve results through people. She is president-elect of ASTD Orange County (OC), past president of International Society of Performance Improvement (ISPI)-OC (2009), past board member of ISPI-OC and ISPI-LA, and is currently on the Whittier College Alumni Board.

    Rhonda's goal is to improve performance through people.

    Facilitates the following:

    Mark Merideth

    Mark Meredith

    Mark is a facilitator, trainer and executive coach who has been working with clients world-wide since 1995.  Specializing in sales and leadership development, team development and managing personal change, Mark’s thirty five years of corporate experience includes being a thrice certified professional coach.  Mark has coached executives, sales professionals and leaders in the transportation, information technology, communications and financial services industries to name just a few. Mark is an acclaimed professional facilitator, speaker with five patents pending in the field of organizational culture transformation

    Mark established a sales training curriculum for professional hires coming into IBM’s Global Services organization.  This required hiring and training a team of instructors and staff to deliver an expanded and accelerated new hire curriculum that trained 1200 professionals annually. This resulted in over $55 million dollars of incremental revenue to the North America organization alone. He was also was the Leadership Portfolio Executive supporting IBM’s Global Services organization.  This entailed identifying, selecting and marketing a robust portfolio of educational offerings in the leadership and relationship fields and becoming certified as an executive coach with a number of IBM C-suite executive clients.

    As Client Relationship Manager for a leadership development organization, Mr. Meredith delivered an executive development curriculum for a number of different organizations companies including BellSouth, American Express Financial Services, Boeing - McDonnell Douglas, Emory University and the American Cancer Society. He also provided executive development for a number of senior executives ensuring that a multi-million dollar worldwide training budget was prudently invested and executed for over fifty-five thousand employees of a large IT services provider.  

    Mark was chosen by a large outsourcing provider to facilitate a major culture change initiative for over two hundred leaders and three thousand employees spread over seventeen states. Results to-date includes customer satisfaction improving seven points and employee morale increasing ten percent

    A graduate of San Jose State University, Mark is a certified Hay McBer executive coach, certified by the Coaches Training Institute, and a recipient of the Professional Certified Coach designation from the International Coach Federation.

    Mark stays busy with community and charitable activities as well as running a successful consulting and coaching practice located in the metropolitan Atlanta Georgia area.

    Learn More

    Mark Merideth

    Mark Meredith

    Mark is a facilitator, trainer and executive coach who has been working with clients world-wide since 1995.  Specializing in sales and leadership development, team development and managing personal change, Mark’s thirty five years of corporate experience includes being a thrice certified professional coach.  Mark has coached executives, sales professionals and leaders in the transportation, information technology, communications and financial services industries to name just a few. Mark is an acclaimed professional facilitator, speaker with five patents pending in the field of organizational culture transformation

    Mark established a sales training curriculum for professional hires coming into IBM’s Global Services organization.  This required hiring and training a team of instructors and staff to deliver an expanded and accelerated new hire curriculum that trained 1200 professionals annually. This resulted in over $55 million dollars of incremental revenue to the North America organization alone. He was also was the Leadership Portfolio Executive supporting IBM’s Global Services organization.  This entailed identifying, selecting and marketing a robust portfolio of educational offerings in the leadership and relationship fields and becoming certified as an executive coach with a number of IBM C-suite executive clients.

    As Client Relationship Manager for a leadership development organization, Mr. Meredith delivered an executive development curriculum for a number of different organizations companies including BellSouth, American Express Financial Services, Boeing - McDonnell Douglas, Emory University and the American Cancer Society. He also provided executive development for a number of senior executives ensuring that a multi-million dollar worldwide training budget was prudently invested and executed for over fifty-five thousand employees of a large IT services provider.  

    Mark was chosen by a large outsourcing provider to facilitate a major culture change initiative for over two hundred leaders and three thousand employees spread over seventeen states. Results to-date includes customer satisfaction improving seven points and employee morale increasing ten percent

    A graduate of San Jose State University, Mark is a certified Hay McBer executive coach, certified by the Coaches Training Institute, and a recipient of the Professional Certified Coach designation from the International Coach Federation.

    Mark stays busy with community and charitable activities as well as running a successful consulting and coaching practice located in the metropolitan Atlanta Georgia area.

    Facilitates the following:

  • Jim Harwood

    Jim Harwood

    President, 20/20 Consulting Group

    Mr. Harwood is an experienced consultant and facilitator with expertise in sales strategy & tactics, problem solving, sales management, and sales leadership.  He has extensive international experience in facilitation of a wide variety of sales management and planning workshops including Account Planning, Sales Opportunity Planning, and Sales Leadership topics.

    Learn More

    Jim Harwood

    Jim Harwood

    President, 20/20 Consulting Group

    Mr. Harwood is an experienced consultant and facilitator with expertise in sales strategy & tactics, problem solving, sales management, and sales leadership.  He has extensive international experience in facilitation of a wide variety of sales management and planning workshops including Account Planning, Sales Opportunity Planning, and Sales Leadership topics.

    Facilitates the following:

Dates & Locations

Alexandria, VA

Dec 09-10, 2013

Pricing

Member Price : $1,295

List Price : $1,595

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