Storytelling

One of the most memorable methods in a learning program is storytelling. Stories have the ability to transform learning programs and engage participants by appealing to all learning styles: visual, kinesthetic/tactile, and auditory.

The benefits of using stories include:

providing a realistic context for content
conveying action versus static information
providing motivation for participants to connect with content
adding interest to learning programs.

When considering the use of stories, designers and facilitators should take into account how well they support the learning content and if they fit the culture of the organization. This program will help you determine when to use storytelling versus another training method, such as role play or case studies.

Upon completing the Essentials of Storytelling online workshop, you’ll have the skills to determine when storytelling is the best method to use and a process for creating custom stories for any learning program. In addition, you’ll also receive a number of existing stories that can be used for specific topic areas.

Audience

This workshop is best for trainers, instructional designers, and other learning professionals who have at least one year of experience developing training programs.

About this Program

Session 1: What Is a Story? What Is Storytelling? Fundamentals of the Method

In this session, the fundamentals of the storytelling method will be covered, along with the following topics:

benefits and disadvantages of using stories in a learning program
definitions of story, storytelling, case study, and role play
differences between a story, case study, and role play
when to use storytelling versus another learning method

Session 2: A Step-by-Step Approach to Building Stories

In this session, you’ll learn how to build a story by using an 8-step method. The following topics will be covered:

8 steps to building effective stories:
- setting the stage
- introducing the characters
- beginning the journey
- encountering the obstacles
- overcoming the obstacles
- resolving the story
- making the points
- asking the questions

Session 3: Creating a Story to Implement in a Learning Program

During this session, the facilitator will share a number of stories and how they relate to content areas of a learning program. You will be encouraged to share the stories you developed using the 8-step approach.

The final session includes:

two stories that can be used in any learning program
breakout sessions for you to share your own stories with fellow participants
an opportunity to ask questions and provide feedback to fellow participants.

Learning Objectives

By the end of this program, you will be able to:

identify the benefits and disadvantages of using stories in learning programs.
define and differentiate a story, a case study, and a role play.
identify when a story is the right fit for learning materials.
create a story using a step-by-step approach to design and development.
share a custom story in a learning program.
put to use the following takeaways:
- a job aid that details the step-by-step approach to designing and developing stories
- a template for designing and developing stories.

Registration
Transfer Policy
Cancellation Policy

Member Price: $395
List Price: $695

By Mail: Registration Form

By Phone: Phone: 1.800.628.2783 or +1.703.683.8100

Participants may transfer their registration to another seminar free of charge. The transfer request must be received in writing five (5) business days prior to the first day of the seminar for which you were originally scheduled. A $50 transfer charge will be applied to all transfers received less than five (5) days prior to the first day of the session. Participant substitutions may be made at any time with written notification to ASTD. If the substitute participant is not an ASTD member and the original participant was, the difference between the member and nonmember rate will be billed.

If cancellation should be necessary, written or email notification to ASTD is required five (5) business days prior to the first day of the seminar. You may receive a full refund, minus a $100 administrative fee, up to and including the 5th business day before the seminar. If you find that you cannot attend, and it is less than five (5) business days before the start of the seminar, you may send a replacement, with written notice to ASTD. If you are unable to send a replacement, you forfeit your registration fee. All credits must be used within 1 year from the date of issuance.

On-Site Offerings

ASTD can make arrangements for this program to be offered on-site at your organization. Your attendees participate in the same learning experience offered at our public workshops, but have the convenience of being at your site and the benefit of covering the material with company peers.

Interested in bringing this program on-site to your organization? Please contact Amanda Miller at amiller@astd.org or 703.683.9215, or request information through our online form.

Facilitators

Barbara Greenstein

Barbara Greenstein, principal of Human Resource Prescriptions, is a performance improvement specialist providing proven and creative ways to improve human performance in the workplace. By identifying issues and opportunities for improvement, she helps organizations large and small meet their planned goals.

Barbara is highly regarded for her facilitation and instructional design skills. With over 20 years of experience in the training and development field, her mission is to help clients put the systems in place that will help them manage effectively in today's changing business environment while ensuring optimal performance and job satisfaction for all employees.

Prior to becoming an external consultant, Barbara's corporate experience included training and instructional design for Burger King Corporation, Pizza Hut, and Electronic Data Systems (EDS). She completed her undergraduate work in consumer affairs and management at Florida International University and received a master's degree in human resource development, as well as graduate certificates in instructional design and total quality management (TQM) from Marymount University.

Barbara is an adjunct professor for the master's program in human resources at Chapman University in San Diego. She has also served as a facilitator for the University of San Diego's master's program in executive leadership program. In addition, she is a Certified Performance Technologist (CPT), a certification awarded through the International Society of Performance Improvement (ISPI) and the American Society for Training & Development (ASTD). Barbara is past president of the San Diego chapter of ASTD and an active member of ISPI.

Upcoming Programs

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Mar 08-22, 2013	Enroll now
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Jul 12-26, 2013	Enroll now
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