Creating Creative Leaders

Wednesday, November 28, 2012 at 7:00 a.m. ET - by Marc Hurwitz, Samantha Hurwitz
Sponsored By: Livemocha

If creativity and innovation are top imperatives for your organization, then you also need to build the right leadership capability. However, when we try to develop organizational capabilities for creativity we often focus on the act of creativity rather than how to lead it. Leaders have a critical role in fostering creativity and innovation to build more dynamic organizations. To lead for creativity, you will learn:

  • Creativity is much more than ‘letting loose your inner child.’ There are specific, repeatable processes that can enhance creative output.
  • You can leverage hundreds of ideas from neuroscience, social psychology, and creativity research to enable a more creative environment and team.
  • People have different creative thinking preferences and orientations. Understanding this, along with how to engage the right people at the right time, helps to optimize creative potential and results.
  • Teachable processes and tools can be used by a creative leader to greatly enhance team skills.
  • There are simple ways to stimulate more creativity in your organizational culture.
  • And, what may be most surprising: You don’t need to be creative to be a creative leader (it can even be a barrier!)

This webinar will provide takeaways to immediately use to bring more creativity into your organizations whether you are new to the field (of creativity) or already a practitioner. Take advantage of endless opportunities to tap into more creative potential within ourselves, our teams, and our organizations. The more deliberate we are in our creativity and innovation efforts, the better the result.

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Sponsored By:

Livemocha

Livemocha delivers intensive, effective language training for companies and organizations.  Fusing traditional learning methods with real practice with native speakers, Livemocha's award-winning solutions will help your team build conversational fluency in over 30 languages.

Authored By

  • Marc Hurwitz
    Marc Hurwitz

    Marc Hurwitz, PhD MBA MS MS, is an insightful and engaging assistant professor of Organizational Behavior at Wilfrid Laurier University with a doctorate in cognitive neuroscience and graduate degrees in business, mathematics, and physics. Marc has more than 20 years of experience as an HR professional, with more than 10 years as a practitioner and researcher of creativity.  An award-winning communicator, actor, and presenter, Marc has delivered talks and workshops on creativity, neuroscience, leadership, and followership.

  • Samantha Hurwitz headshot
    Samantha Hurwitz

    Samantha Kerr Hurwitz, CMA CHRP, is a passionate and highly regarded workplace coach, mentor, and business leader. She is adept at developing people and building teams that are enthused, collaborative, and high achieving. As a certified HR professional and an accountant, with extensive executive experience in both, Samantha has blended creative and critical thinking to successfully lead multi-million dollar projects, large operational units, and corporate HR initiatives. She also teaches leadership (and followership) at the college level.