Social Selling: How to Win as a Team

Tuesday, June 19, 2012 - by Doug Ferreira, Lee Perlis, Jill Rowley
Sponsored By: Blackboard ProEd

Effectively managing customer relationships and providing solutions to meet client needs are critical skills for sales reps to master to improve the customer experience and increase sales. Sales reps need to master critical skills—managing customer relationships and providing solutions to meet client needs—to improve the customer experience and increase sales.

Join Doug Ferreira, Director of Sales Training for Blackboard, Lee Perlis, Channel Manager for Blackboard, and Mike Galvin, Sales Enablement Practice Manager for ASTD, as they discuss key practices for improving sales by integrating your LMS with your CRM; using collaborative tools to sell as a team; and examples from ongoing sales training programs.

Attend and receive

  • examples of how leading companies are encouraging their sales teams to get on the social bandwagon and develop their own professional  brands
  • a peek at how companies are connecting their LMS to their CRM to measure sales training's impact on the bottom line
  • best practices for using social learning techniques and mobile devices to support sales
  • a live look at an online solution selling course and the learning experiences from a trainer’s perspective.

Communities of Practice:   Sales Enablement
Tags:   Membership

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Sponsored By:

Blackboard ProEd Blackboard is the global leader in enterprise learning technology in education.  Their platform enables everything from tracking coursework, communicating with trainers, collaborating with fellow learners or employees and much more. Blackboard is now integrated with Salesforce.com to provide sales training directly to sales reps, partners and resellers.

Authored By

  • Doug Ferreira headshot
    Doug Ferreira

    Doug Ferreira
    Director of Sales Training and Development
    Blackboard

    Doug Ferreira has enjoyed a 20-year career in sales, sales management and sales training. Prior to joining Blackboard as the Director of Sales Training and Development, Doug led the sales training function at Oakwood Worldwide, the largest provider of corporate temporary housing in the world. While at Oakwood, Doug was recognized as a finalist for the 2010 Stevie Award for National Sales Training Manager of the Year, spoke at industry conferences hosted by The Conference Board and Miller Heiman, and had his work featured by Corporate Executive Board’s Sales Leadership Roundtable.

  • Lee Perlis headshot
    Lee Perlis

    Lee Perlis
    Global Channel Marketing Manager
    Blackboard

    Lee Perlis is a Global Channel Marketing Manager for Blackboard’s Professional Education group based in Washington D.C. Lee is in charge of marketing & strategy for the corporate and association segments and partner marketing strategies with salesforce.com. Lee joined Blackboard in 2011 and has led the efforts to build an employee and sales training application integrated with Salesforce CRM. Prior to Blackboard, Lee worked as a Vice President of Marketing for Markit, a leading, global financial information services company. He has his B.A. in Business Administration from George Washington University.

  • Jill Rowley

    Jill Rowley is the Director of Key Accounts at Eloqua. After spending six years in management consulting, she found her true calling in software sales. In 2011, she was recognized among the 20 Women to Watch in Sales Lead Management by the Sales Lead Management Association (SLMA). The list is compiled of women who have made notable contributions to a combination of marketing, sales and sales lead management efforts.  She also won the 2011 Eloqua Employee of the Year award.