Solving the Sales Training Challenge
Wednesday, April 27, 2011
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by
Martyn Lewis
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Martyn Lewis of 3g Selling examines the formidable challenges facing sales and learning leaders in their quest for a truly effective sales training solution. He then lays out a compelling case for how a live virtual training approach can deliver superior training results and business impact, greater cost savings and near-limitless geographic reach—all while engaging sales people, keeping them in the field and equipping them with the tools and approaches they need to succeed.
Martyn Lewis is the Chair of the Advisory Committee to the Sales Enablement Community of Practice for ASTD. In his position of chair of the committee he led the work that culminated in the Strategic Alignment Model for Sales Training. He has a 35 year career in sales and marketing, including founding Market-Partners a sales consulting company, and 3g Selling a company focused upon the delivery of highly effective live virtual sales training. He has lived and worked in the UK, Canada, and now California. His work has been translated into nine languages and has been implemented across industries in 37 different countries. He is passionate about sales, and helping organizations to invest in sales development initiates that offer swift, sustainable, and significant business results.
Authored By
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Martyn Lewis is the Chair of the Advisory Committee to the Sales Enablement Community of Practice for ASTD. In his position of chair of the committee he led the work that culminated in the Strategic Alignment Model for Sales Training. He has a 35 year career in sales and marketing, including founding Market-Partners a sales consulting company, and 3g Selling a company focused upon the delivery of highly effective live virtual sales training. He has lived and worked in the UK, Canada, and now California. His work has been translated into nine languages and has been implemented across industries in 37 different countries. He is passionate about sales, and helping organizations to invest in sales development initiates that offer swift, sustainable, and significant business results.