Today's information-overloaded professionals are hungry for professional development on their terms: finding what they want quickly and learning the basics in less than 10 minutes, so they can get back to work.
When your learners are clients and prospective clients, the mandate for agile learning solutions is even stronger.
Customer education is a powerful marketing tool that leads to higher customer satisfaction, brand interaction, and product purchasing. Clients who receive the gift of education are 29 times more likely to buy your products than those who respond to media ads