Officially recognized by Sales & Marketing Management Magazine as one of the most influential people in professional selling, Brian Lambert is your guide to the 10 Steps to Successful Sales (ASTD, 2009). This book gives you the benefit of his extensive doctoral research, experience training thousands of salespeople internationally, and interviews with hundreds of sales professionals and managers.
With more than 15 years of work in sales, sales management, and sales training, Lambert is an internationally recognized expert on transforming sales team systems, processes, and people through learning. He has personally trained more than 15,000 salespeople and sales managers from across the globe, and he has also written two other books on professional selling, including World-Class Selling: New Sales Competencies (ASTD, 2009) with Tim Ohai and Eric Kerkhoff.
Currently Lambert is the director of sales training drivers for ASTD and leads the sales professionwide global competency modeling effort and research agenda to define what world-class sales people and sales managers need to know and do to be successful. He holds an MS in human resource and information resource management from Central Michigan and a PhD in management from Capella University.