From renowned ROI experts Jack and Patricia Phillips, this latest collection outlines how to measure the return-on-investment (ROI) of sales training programs and provides real-life case studies that demonstrate how to apply the principles of the ROI Methodology when evaluating these programs.
ASTDs Accelerating Revenue Through Learning: Developing Sales Teams that Win report complements the ASTD State of Sales Training report and is a must have reference for all sales driven people and organizations.